TidepoolWelcome to Tidepool. Start here.
Marketing automation your AI builds for you
Emails that go out on their own when customers sign up, get stuck, buy or go quiet. Describe it to your AI and Banger builds it.
Build one now
Welcome everyone who signs up, and nudge anyone who hasn’t logged a workout after 3 days.
GoalThey log a workoutWhen they do, the Journey has done its job
- user_signed_upAn event from your app 1,284 entered
- Welcome emailRight away 1,284 sent
- Wait up to 3 daysUnless they log a workout 702 logged one early
- Week one nudgeOnly if they haven’t yet 582 sent
71% reached the goal
GoalThey plan a rest dayWhen they do, the Journey has done its job
- Joins New membersA list 940 entered
- Lesson 1: Rest daysRight away 940 sent
- Wait 3 daysTime to try it 931 still subscribed
- Lesson 2: Five habitsSmall things that add up 931 sent
46% reached the goal
GoalThey check in to the classWhen they do, the Journey has done its job
- class_bookedAn event from your app 1,460 entered
- You’re bookedWith the time and place 1,460 sent
- Wait until the day beforeUnless they cancel 1,388 still booked
- See you tomorrowWhat to bring 1,388 sent
88% reached the goal
GoalThey upgradeWhen they do, the Journey has done its job
- trial_endingThree days before the end 386 entered
- What you’ve doneRight away 386 sent
- Wait until it endsUnless they upgrade 97 upgraded early
- Still here for youOnly if they haven’t upgraded 289 sent
34% reached the goal
GoalThey update their cardWhen they do, the Journey has done its job
- payment_failedAn event from Stripe 64 entered
- Card declinedNothing changes yet 64 sent
- Wait up to 5 daysUnless they update their card 41 updated early
81% reached the goal
GoalA friend signs upWhen they do, the Journey has done its job
- workout_loggedOn their 10th workout 532 entered
- You did itCelebrate the win 532 sent
- Wait 2 daysLet it sink in 518 still active
- Bring a friendA month free for both 518 sent
19% reached the goal
GoalThey watch the clinicWhen they do, the Journey has done its job
- Joins Clinic invitesA segment 2,400 entered
- You’re invitedSave a seat 2,400 sent
- Wait until 1 hour beforeFor those who saved a seat 620 saved a seat
- We start in 1 hourWith the link 620 sent
- Missed itEveryone who came leaves 270 missed it
- The replayPlus 3 takeaways 270 sent
64% reached the goal
GoalThey place an orderWhen they do, the Journey has done its job
- cart_abandonedFrom your store 2,140 entered
- Wait 1 hourUnless they order 388 ordered early
- Cart reminderWith what they chose 1,752 sent
27% reached the goal
GoalThey leave a reviewWhen they do, the Journey has done its job
- order_placedFrom your store 1,120 entered
- Order confirmedEverything in one place 1,120 sent
- Wait until it shipsAn event from your store 1,120 shipped
- On its wayWith tracking 1,120 sent
- Wait 7 daysSo they’ve used it 1,096 delivered
- How was it?One tap to rate 1,096 sent
38% reached the goal
GoalThey buy itWhen they do, the Journey has done its job
- product_restockedSent to the waitlist 312 entered
- It’s backWaitlist first 312 sent
41% reached the goal
GoalThey leave a reviewWhen they do, the Journey has done its job
- order_deliveredFrom your store 860 entered
- Wait 7 daysSo they’ve used it 860 waited
- How was it?One tap to rate 860 sent
38% reached the goal
GoalThey click to stayWhen they do, the Journey has done its job
- No opens in 90 daysJoins a segment 1,830 entered
- Still want these?One click to stay 1,830 sent
22% reached the goal
GoalThey train againWhen they do, the Journey has done its job
- Inactive 30 daysJoins a segment 918 entered
- Session remindersRight away 918 sent
- Wait 7 daysUnless they train 143 came back
- Still on a paid planEveryone else leaves 611 continued
- Where you left offOnly if they’re still away 611 sent
24% reached the goal
TidepoolYou’re 2 steps from finishing week one
TidepoolLesson 1: Why rest days make you stronger
TidepoolLesson 2: Five things that make every session count
TidepoolYou're booked: Strength class · 45 min on Friday
TidepoolTomorrow at 10:30: Strength class
TidepoolYour trial ends Friday. Here’s how far you’ve come.
TidepoolYour 9 workouts are still here
TidepoolYour card was declined, Sam. Nothing's changed yet.
TidepoolYou did it, Sam: 10 workouts logged
TidepoolGive a friend a month on us
TidepoolYou're invited: Squat form clinic · OCT 8
TidepoolWe start in 1 hour
TidepoolThe replay, plus 3 takeaways
Kiln StudioStill thinking about the Speckled mug?
Kiln StudioOrder KS-10482 confirmed: arriving Sep 29 – Oct 1
Kiln StudioYour order is on its way
Kiln StudioHow was your speckled mugs?
Kiln StudioIt's back: Ash bud vase
Kiln StudioHow was your speckled mugs?
Kiln StudioShould we keep writing to you?
TidepoolThe shortcut most people miss
TidepoolUpper body · week 2 is where you left it
A/B test whole sequences
Two to four paths, or a control group.
In each person’s language
Write once. Everyone reads it in theirs.
From your code too
Claim the emails your app already sends.
Questions about marketing automation
What is marketing automation?
Marketing automation sends emails on its own when a customer does something, like signing up, leaving a cart or going quiet, instead of someone sending each one by hand. In Banger these automated flows are called Journeys.
Do I need a developer to build a Journey?
No. Ask your AI, or start from a template in Banger. Journeys that start when someone joins a list or is added as a contact need no code. To start one from an event in your product, like a signup, your developer adds a webhook URL that Banger gives you.
Can my AI turn on a Journey by itself?
No. Your AI builds drafts. A person turns each Journey on, and changes to the sender, trigger, audience, steps or emails of a live Journey need a new review.
What can start a Journey?
An event from your product, someone joining a list or segment, a new contact, people your AI or the API adds, or emails your code sends with a Journey key. Shopify, Calendly, Typeform, Intercom and Zendesk can send events through incoming webhooks.
How do A/B tests work in a Journey?
Split people across two to four paths, or add a control group that gets no emails, and measure each path against the goal. When one leads with 95% confidence, promote it yourself or let Banger do it.
Are Journeys included in the free plan?
Yes. Every feature is on every plan. Free includes 500 emails a month, up to 100 a day. Premium is $20 a month billed yearly, or $24 month to month, and includes 50,000 emails a month. Contacts are unlimited on both.